Mobile Pharma

In the pharmaceutical business, the doctors' and pharmacists' opinion and recommendation have a tremendous influence on patients' purchase decisions. Consequently, suppliers selling to this market focus on promotional activities and information campaigns, so as to ensure the greatest possible level of doctors' and pharmacists' familiarity with their offer. Efficient handling of such a large group of market actors requires large workforce, often specializing in narrow market channels, such as pharmaceutical or medical.

Effective management of mobile workforce in such a competitive environment is only achievable with professional IT solutions. They can provide a substantial support to sales representatives in their tasks and offer managers access to quality data presented in a uniform manner, which enables rapid analysis and apt decision-making.

Among this type of tools, there are solutions marketed by Asseco Business Solutions: the mobile reporting system Mobile Pharma and the platform of electronic data interchange Connector Enterprise. Both tools are complementary and collaborate to form a comprehensive offer for the pharmaceutical market. Both Mobile Pharma and the platform of data interchange are effective in assisting in the key operations of sales forces, such as order collection and promotion in pharmacies, coupled with electronic dispatch to wholesalers, recording of visits and promotional activities at doctors' and current reporting of resale data and inventories in wholesalers.

A complete offer for the pharmaceutical industry

The solutions by Asseco Business Solutions consist of three main components:

• the Mobile Pharma reporting system configured for the pharmaceutical and medical sales channel
• the Connector Enterprise integration platform for electronic data interchange between manufacturers and distributors
• the Knowledge analytical layer supplying reliable analysis based on data originating from all sources in a coherent and customized form, as required by the customer

The most noteworthy feature of the solutions from Asseco Business Solutions is the reciprocal integration of all its elements. This allows all data stored in one system to be exchanged with and analysed against data from other sources, which helps carry out a comprehensive evaluation of own sales force's and trade partners' performance.

How to benefit from Asseco BS solutions?

The systems developed by Asseco Business Solutions permit a productive support for mobile workforce in their key areas of operation:

• collaboration with pharmacies in order delivery and promotional actions at distributors', and in other sales-related activities
• collaboration with physicians and healthcare units in visit management, promotions of preparations, samples management and other tasks within CRM
• cooperation with pharmaceutical wholesalers in execution and confirmation of e-orders, daily reporting of inventories and resale to pharmacies, support for discount settlements and compliance with contract terms, such as guaranteed inventory levels